AT&T launched a new service Monday that shoots you special offers over your mobile phone when you’re near a participating store or brand.
The service, called ShopAlert, is launching with the backing of Hewlett-Packard, Kmart, JetBlue, SC Johnson, Kibbles ‘n Bits and others. AT&T claims this is the first time a major operator in the U.S. is introducing such a program on a large scale.
According to a release from AT&T, the messages “are enhanced with information such as weather, traffic, and local shopping area details to more effectively engage consumers.”
To deploy the messages, ShopAlert employs what Placecast calls a “geo-fence” around a retail location, event or geographic area and sends messages when consumers are within the area. Alistair Goodman, CEO of Placecast, says the geo-fence can range in size from a few blocks to “several miles.”
Those brands, however, aren’t the first to use ShopAlerts. Placecast last year worked with The North Face to create geo-fences around stores, hiking areas, parks and locales that are popular with the brand’s customers. In December, Google also launched a beta program in December in which offers by marketers could be geotargeted.
- AT&T Rolls Out Location-Based Ad Messages (mashable.com)
- Soon to Your AT&T Cell Phone: ‘Free Kibble on Aisle 6’ (pcworld.com)
- AT&T To Deliver Geo-Fenced Offers for Big Brands (clickz.com)
- AT&T Taps Placecast For Location-Based Shopping Alerts (techcrunch.com)
- AT&T to offer location based promotions in collaboration with Placecast (globalthoughtz.com)
- AT&T, Faced With Verizon Threat, Becomes More Like Groupon (fastcompany.com)
- Placecast and AT&T Launch Geo-fenced Mobile “ShopAlerts” (searchengineland.com)
- AT&T ShopAlerts: first location-based ads from a US carrier kick off in four markets (engadget.com)
- AT&T ShopAlerts texts location-based promos (news.cnet.com)
- AT&T Launches Location-Based Shop Alerts (webpronews.com)